Your Beta BLOG: Blog Marketing

Showing posts with label Blog Marketing. Show all posts

What Next? Challenge for any Business

Tell people about it.
Write articles which link back to your blog posts. Not just articles in article directories, but also Squidoo lenses, Hubs, Gather pages, Ning pages, Multiply pages, Google pages ....
Get active on social bookmarking sites, and add a link to the blog on all of your social networking profiles.
Visit the blogs of other people who write on similar topics and leave thoughtful comments there. With links.
If you're on Facebook or LinkedIn, you can pull in an RSS feed from your blog to your profile.
Add a link to the blog on your email signature.
Put your blog URL on your usiness cards. If you don't have business cards, get business cards.
Locate forums where people are discussing the topic of your blog, put your blog URL in your signature, and make intelligent, helpful comments in the forum.
Write a press release about something newsworthy and tie it in with your blog topic. (Note - don't write a press release ABOUT your blog - that won't work.)
Give away your writing. Do guest blogging on the sites of others.
Do "link love" posts every so often. These are posts that many bloggers are doing these days which are simply lists of some of the other posts that they are reading around the web, with links to them. This helps to get the attention of the people that you are linking to, and helps you to develop relationships with them.
Highlight your blog on your Squidoo lens, Hub, Ning page, or Multiply page about the topic, using RSS feeds.
Promote your blog anywhere else in the Web 2.0 world (that doesn't have RSS capability) by linking directly to your best individual posts.
Sign up with Technorati and make use of Technorati tags in your posts.
Write Search Engine Optimised blog posts. Every post is a page. Read up on SEO and follow the guidelines.
Submit your blog to directories. Here is the best list I've found of places to submit your feed or blog, compiled by Luigi Canali De Rossi, who writes under the pseudonym Robin Good.
Best Blog Directory And RSS Submission Sites
Add a link to the blog on your bio whenever you publish it or send it to someone.
Ping your blog. Use blogging software that can be set up to do that automatically. Wordpress is an example, but not the only one.
Subnit your blog to search engines.
Write to other bloggers suggesting a link trade or a guest post trade.
Put up a link list of your favorite blogs and let those bloggers know about it. They might just reciprocate.
Reply to comments. If people see that you read and reply to comments, they will read more and comment more.
Create a video about your topic and upload it to YouTube. Include your blog URL in the video and on your YouTube profile.
Rinse and repeat for other video sites.
Use Craigslist (more details here)

The community section, located in the top left corner of the main Craigslist screen, provides many opportunities for publicizing your blog. Post in the community section most appropriate to your topic, and provide interesting information, with a link to the full article on your blog. (You can also find guest bloggers for your blog through the "volunteers" section there.)
Classes. Hold an online class about a topic related to your blog, and advertise it in the Craigslist "classes" section.
Barter. You can offer link exchanges in the parter section, but you can get a lot more creative than that. Post something along the lines of "I have a blog about xyz and am seeking someone to promote it for me in a creative way. Send me an email with your promotional idea and what you'd like in exchange."
Services. If you offer services in any way related to the topic of your blog, or writing services in general, post in this section with a link to your blog as evidence of your expertise.
Forums. As with any other forum, good quality posts containing your link can translate to blog traffic.

Write an eBook or white paper. If you know enough to blog about a topic then you know enough to write an eBook or white paper. You can promote it through different channels where you can't promote a blog - including places like Clickbank, where you can sell it for actual money! Include your link on all of that promotional material, and in the eBook or report itself, and blog traffic will roll in.
Offer to write expert columns in offline traditional publications, and include a link to your blog in the offer. Even if they don't take you up on the offer, they may reference a blog post of yours in an article by one of their regular contributors.
Encourage your readers to subscribe to your blog via RSS.
Collect email addresses from your readers - even if you have to bribe then with a free coopy of your eBook or white paper to get them - and offer an email update service, so they can be notified when you have made a new post.
Start blogs on platforms like Wordpress, Blogger, Typepad, and Xanga. Post summary versions of your best blog posts there at least once a month, and in between those summary posts, post a linklove post linking to all your new blog posts on your main blog for the month, plus all the summary posts on the other blogs in your blog network.

And it doesn't end there. Marketing and promotion are a constant activity in any business, and generally you should plan to spend at least a third of your time on marketing and promotion - and make that half your time if you don't have a product or service to deliver.

Don't just social bookmark your blog posts (on the sites which allow such a thing) - social bookmark your articles about your blog posts, your Hubs and lenses and Multiply pages, every profile which contains a link to your blog, and any blog post you find elsewhere which is linking back to your blog.

A note about links back to your blog - the anchor text is crucial. Do some keyword research to find out what searches people are doing on your topic. Choose the best half a dozen search phrases, and make sure that any link you create to your blog uses some of those words as the anchor text. So, for example, I wouldn't put "Click here to read my blog" as a link to my blog - I would put "Click here to find out about the lighter side of debt consolidation refinancing".

Blog traffic really comes down to backlinks. Assuming you have done your job well in creating good quality, readable content, your success as a blogger will come down to how many backlinks you can get, because those backlinks will lift your blog posts up the search engine listings for your chosen keywords. Search engine traffic is the Holy Grail of blog traffic.

You can build blog traffic without having much visiblity on the search engines, but the process is slow and involves building very strong relationships with other bloggers in your niche. If you want to create blog traffic fast, you need to woo the search engines.

The study of how to get traffic to your blog is really a life's work. There is so much to learn, and new resources are becoming available every day. The secret to blog traffic is really no secret at all - it's the age-old challenge for any business. Marketing and promotion. It's easy enough to say, runs off the tongue without much effort, but you will actually have to exert quite a bit of effort if you want to attract a decent amount of blog traffic in a reasonable timeframe.

How to Promote Your Blog through Networking

Today I want to turn our attention to Networking as a great way to promote a blog. If I were starting out in blogging today knowing what I now know I’d invest significant time each day into connecting with others online. The old adage of ‘it’s not what you know it’s who you know’ rings true in blogging.

By networking I mean doing all of those things that I regularly write about here at YourBetaBlog. Commenting on others blogs, answering comments that others leave on yours, emailing other bloggers when you write something that you think will interest them, making helpful suggestions to other bloggers, connecting with people via social networking sites like Facebook, LinkedIn, MySpace, emailing people to introduce yourself,linking up to others in your niche…. the list could go on… and on…. when it comes to ways to network but today I’d like to put forward a few more general suggestions.

A number of suggestions that I’d make in networking with bloggers:

Be generous

A lot of the networking that I see going on between bloggers is fairly much about ‘taking’ rather than ‘giving’. One way to make a real impression on another person is to be generous with them. Help them achieve their goals – highlight their best work – encourage them – go out of your way to work on their terms. While you do need to have good boundaries (otherwise people will abuse your generosity) I think a spirit of generosity is the right attitude to go into networking with.

Don’t Expect too much too quick

The most fruitful relationships that I’ve been a part of in blogging have emerged over time. Let the relationship grow naturally as you build trust and a mutual understanding of who the other person is and how you can work together.

Look for the B-listers

Many so called ‘A-lister’ bloggers are approached all day long with requests to connect. While you might get lucky – I’ve found that approaching slightly less know blogs can have more chance of working out (and they can still drive a lot of traffic).

Prove Yourself First

If you’re brand new to your niche it could take time to make an impression. This isn’t necessarily because people are being cliquey – it’s often because they’re waiting to see if you’re going to stick with it and if you know what you’re talking about. There’s nothing more frustrating that networking with someone who disappears a couple of weeks later. Show you’re in it for the long haul and that your blog is making a contribution to the niche and you’ll find people more willing to connect.

Persist But Don’t Annoy

Some bloggers will take a few emails or conversations before they’ll warm up to you. There’s a lot of noise around the blogosphere so don’t be offended if people don’t respond – try again in a little while – but don’t stalk them :-)

Look in Neighboring Niches

It is important with blog networking to interact with other bloggers in your own niche – however don’t close yourself to relationships with bloggers outside of your niche – particularly in those that neighbor yours. When you limit yourself just to other bloggers exactly like yours you will end up dealing mainly with people who could see you as a direct competitor. While some will be open to interacting with you I’ve found networking with people outside my niche can be fruitful. Another way to be strategic is to not look for networking opportunities just with other bloggers on your topic – but with bloggers who share a similar demographic of reader.

Ask Questions

One key that I’ve found to work in networking is to ask a lot of questions of those around you. Some bloggers go into networking with obvious agendas and goals but fail to listen to the other party. When you become a person who asks others about their goals and objectives, where you know what their strengths and weaknesses are and where you know their dreams you not only create a good impression on them but you’ll be in a great position to know where your situation aligns with another person’s – this is where networking becomes most effective.

Become a Go-To Person and a Connector

As you network with others don’t just focus upon you and the other person – but attempt to draw others into the relationships you have. I find that people are particularly grateful to me when I can’t help them but point them to someone else who can. This creates a good impression upon both of the parties that you connect which can lead them to come to you again with opportunities (ie you become the ‘go to’ person because they know you’ll either help them personally or point them to someone who can).

Have an Elevator Pitch

A lot has been written about business people being able to articulate what they do in a concise statement (having your elevator pitch). I think being able to do this is important with blog networking too. I get many emails every day from people wanting tow work together in some way and in many cases it’s a few minutes into an email that I even work out who they are and what they are on about. Develop a few key sentences that describe who you are, what you do and what you offer others. Another good elevator pitch is on what your blog is about. Having thought through these things will help others understand what you can bring to a relationship – but they will also help you understand that too.

Look for Points of Synergy

Perhaps this says more about my personality type, but I’ve found the most profitable relationships to be ones where there was a ’spark’ or ‘energy’ around our interaction – particularly where there was some sort of synergy around goals and objectives but also some sort of a connection when it comes to personality. My style has always been to look for points of ‘energy’ or ’synergy’ and going with them. Perhaps someone else has a more technical description of this but it’s worked well for me.

BLOG FOR DOLLAR

The internet had witnessed in the past years a new type of cyber communities known as BLOGS. In a blog everyone is a webmaster who can share jokes, ideas, emotions, advice, and anything that can be translated into words; making them popular sites that are visited about 10000 times a month!!
In this ebook we teach you how you can create your OWN blog, make it as popular as possible, and at last how to MAKE MONEY.
Before you start reading the rest of this ebook we would like you to note that building a successful blog will never be instant. Any blog (or any other website) consumes a lot of time and effort to become popular and successful thus to create revenue. So if you are looking for an instant get rich scheme then this book is not for you!!
In this book we guide you through 10 essential steps to create a successful, interesting and profitable blog that can, at the end, generate money 24/7 even if you are asleep. How is this possible???
Well, you are going to find out in just 10 seconds. We are just asking you to spare us a small fraction of your precious time to read and to fully understand everything included in this book.

For Read this E-Book

Click on Image for Download

e-Marketing In A Box

Earn easy-to-understand, step-by-step strategies on how to set up a successful online business, boost its online visibility and get qualified traffic to your website. This Free e-Book will guide you through all the Internet Marketing best practices and strategies. It includes step-by-step instructions and tool recommendations on everything from:

Choosing the right software to build your website; Selecting high-profit market segments that ensure your success before you even begin; Driving traffic at the least possible cost; Maximizing all online marketing tactics, including: search engine optimization, pay-per-click advertising, affiliate marketing, blogging, online public relations, email marketing and viral marketing.

Throughout our e-book, we recommend different tools and solutions, which we are evaluating on an ongoing basis to ensure that we are recommending best possible e-marketing tools to our clients and our website visitors that we think should be used to jump start their online businesses.

Click on Image for Download

Bloggers Guide To Profits

What's the secret weapon of major companies like Google and Microsoft?
Million dollar marketing campaigns? Creative CEO's? Cutting edge technology far ahead of their competitors? Maybe.
But if you want to know their newest secret weapon for building a customer base of millions of loyal users (that costs hardly any money to do), let me tell you...
The secret weapon that gets customers passionate about your brand...
The secret weapon that sprouts profitable relationships with your customers...
The secret weapon that can turn a faceless, scary company into a business with the human and comforting touch... ...is blogging.
You don't need to be a computer expert (or spend a lot of money) to use the secret weapon even major corporations use to build their business! Now you can use blogging to...
Build Passion For Your Brand with your customers just by writing down your thoughts and plans (best of all, it costs next to nothing!)
Boost Sales With Your Personal Touch as that special, magic, human connection starts to grow between your business and your customer. (Any company, big or small, that doesn't follow this concept in the relationship age of business just won't make it!)
Conquer The Search Engine Rankings without even trying! The secret power of blogging is that you can get listed in search engines like Yahoo much faster than with any other type of site. (And there's more, keep reading!)
Blogging is almost like keeping a journal. But the WHOLE WORLD can read it! Normally what you write in a journal is very personal, and that's just the point of blogging for businesses!
Your Business, Blogging, And Customer Relationships In The Information Age!
Here's the problem for businesses that don't build personal relationships with their customers...
...with the Internet giving customers almost infinite options, you need to add a personal touch to create customer relationships. So you're not some scary company, but a real guy or gal.
Blogging wins customer relationships. It brings in waves of loyal customers. Who come to YOU each time they have a need.
Even though the technology is fairly new, 10% of small businesses have already started to add blogging to their marketing efforts! (With another 16% planning to add it in the near future.)
How To Blog And Explode Your Business...
...but if you ever thought you wouldn't have anything to say in a blog, you're completely wrong. If you run a business, you have something to say!
People want to know about your products, services, or industry news - sometimes people are even interested in your last vacation! Tell me you don't have anything to say about that!
And the glowing bonus of your own blog are the search engines. Blogs are the "darling" of search engines. Why? Because they provide them with fresh content.

For Read E-Book -

click on Image for Download

Encyclopedia of free online Advertising ( Second Edition )

That’s what this Encyclopedia is all about. I’ve spent years exploring, building, and testing these resources, and I’m going to share them all with you today. I’m even going to review them all for you with quick-glance indicators that reflect each free traffic source’s:

Quantity (How many visitors you can get.)
Quality (How Targeted the Visitors can be to your niche.)
Time to Delivery (How fast all of your traffic can arrive.)

They will be rated on a scale of one to five, 5 being the best possible. A Zero rating means that it’s not applicable.

It is my goal for this book to be a completely indispensable handbook for all online businesses that advertise.

Get this E-Book fully Free

Click on Image for Download E-Book

In this edition you will find -

The 2nd Edition of Encyclopedia of Free Online Advertising. Affiliate Programs Affiliate Marketing. Free Advertising using:Ad blasting. Blog Comments. Banner Exchanges. Classified Ads. Craigslist. Directory Submissions. Ebay. Ezines. FFAs. Forum Marketing. Google Adwords. Joint Ventures. SEO. Link Swapping. List Building Services. My Space.